Welcome to
HHC Rice!

HHC RICE began as a rice mill in Taiping in 1984. Through years of practicing its expertise, HHC RICE has today achieved tremendous milestones and significant growth in the rice production industry.

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Our business covers an extensive scale of activities ranging from processing, packaging to producing many different varieties of rice product.


We offer all local varieties of rice products from every country and sizes you desire. Please email your enquiry with full company details to info@hhcrice.com.my!




Hok Hin Chang believes that because rice is every person’s basic dietary need, it has taken hold as its mission the drive to produce only the finest quality of rice under Hok Hin Chang’s stringent quality control.

Packed & sealed with this strong assurance for the benefit of the consumer.

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"To ensure prerequisite qualities or subsequent grading and storage rice processing begins with grains be weighed and checked for color, moisture content and length before further process."

Step 1

All rice will have to pass through a series of cleansing procedures, applying modern technology and using the most modern machinery and equipment. At each stage of the process, any metal particles will be removed from the grains by a highly-efficient magnet device. Foreign particles such as small pebbles and shell are further effectively removed through a D-stoning machine.

Step 2

And thereafter, the grains are polished as part of the cleansing process, and being carried through a rotary sifter via a modern conveyance system to eliminate dirt particles. The grains are then graded and sorted to the highest standard.

Step 3

Once the grains are sorted by length, infra-red Sortex machines are applied to separate dark and colored grains for further enhancement of the product.

Step 4

The rice, after passing through all the quality enhancing procedures, is transported to the silo bins for storage. Temperature in the bins is carefully controlled to maintain its freshness and ensure its highest standard of quality for export.

  • Did you know?

    Rice is the oldest known food that is still widely consumed today. Rice has been feeding us for 5,000 years. The first known account was in China about 2,800 BC.

  • Did you know?

    Rice is a complex carbohydrate that does not have sodium or cholesterol and barely any fat. Brown rice is the most nutritional of the many different forms. Brown rice retains the bran because it is not milled like white rice that loses a lot of nutrients in the milling process; however it tends to be enriched to replace those lost nutrients.

  • Did you know?

    The Chinese word for rice is the same word used for food. Young girls are told that they must eat all of the rice in their plate because otherwise each grain of rice represents each pock mark on the face of their future husband.

  • Did you know?

    Rice symbolizes life and fertility. It is often thrown above the heads of newlyweds after wedding ceremony to ensure happy life filled with children.